Lilac Directions Semi-Permanent Hair Colour Lilac – Directions Semi-Permanent Hair Colour. A super light purple with blue/indigo undertones. Definitely best used on white blonde or very light hair. La Riche has been producing its vivid semi-permanent colors for over 30 years. Ever popular and l...

Lagoon Blue Directions Semi-Permanent Hair Color Lagoon Blue – Directions Semi-Permanent Hair Colour. This shade is best used on white blonde/very light hair. It’s an icy blue, similar in color to Turquoise but slightly lighter and less green pigment. La Riche has been producing its vivid semi-...

Carnation Pink Directions Semi-Permanent Hair Colour Carnation Pink – Directions Semi-Permanent Hair Colour. Another color that is best used on very light/white-blonde hair. This sugary pink color, as you would imagine is named after the beautiful delicate frilled flowers. La Riche has been pro...

Apple Green Directions Semi-Permanent Hair Colour Apple Green – Directions Semi-Permanent Hair Colour. These vivid green Directions is a firm favorite, a true green shade. La Riche has been producing its vivid semi-permanent colors for over 30 years. Ever popular and loved all over the world. A...

Wisteria Directions Semi-Permanent Hair Colour Wisteria – Directions Semi-Permanent Hair Colour. One of the newest shades from La Riche. This cute lilac-pink is best used on white blonde or very light hair.  La Riche has been producing its vivid semi-permanent colors for over 30 years. Ever pop...

Vermillion Red Directions Semi-Permanent Hair Colour Vermillion Red – Directions Semi-Permanent Hair Colour. A rich warm red shade, which has an orange base, unlike many red dyes that have a pink base.  La Riche has been producing its vivid semi-permanent colors for over 30 years. Ever popular ...